Recap Iguana Watch Week 2025

What if a watch could tell you more than just the time?

During Iguana Watch Week 2025, we proved it could. What started as an exhibition turned into a full immersion into the world of watchmaking: a perfect fusion of fashion, adventure, sports, motorsports, aviation and, of course, luxury.

If you've ever wondered how a watch fits into every lifestyle, keep reading. This edition proved it—through design, stories, and real-life experiences.

One event, many styles: Time Meets Style

From April 7 to 13, 2025, we celebrated the fourth edition of Iguana Watch Week under a clear motto: Time Meets Style. Each day focused on a different lifestyle, where the watch wasn't just an accessory, but a true reflection of personality and purpose.

Every day brought exclusive editorial content on our blog, helping users discover which brands best matched their vibe—whether it was powerful engines, cutting-edge fashion, or aviation-level precision.

17 brands, 17 ways to live time

We showcased a curated selection of 17 international brands, including:

• Philipp Plein, G-Shock, Versace, and U-Boat—standouts on the fashion-themed days.
• Vostok Europe, Victorinox, Luminox, and Sector No Limits—perfect for those who live for adventure and sport.
• Herbelin, Versace, Mondaine, and Tous—watches that embrace feminine spirit.
• Zeppelin, Bauhaus, Avi-8, and Montjuic—icons of motorsports, German engineering, and aviation.
• Sinn, Herbelin, and Ball—carefully crafted luxury timepieces.

The best-selling brand was Zeppelin, followed by Vostok Europe and U-Boat, confirming the public’s love for timepieces with character, heritage, and precision.

More than watches: community, giveaways, and inspiration

This week wasn’t just about showcasing watches—it was about building community. On social media, we launched a giveaway of a Sector No Limits 240 that generated amazing participation and excitement. We also partnered with Spanish watchmaking voices like Classic Concept Club and El Tiempo de Alex, who shared the event from their expert and personal perspectives.

What made Iguana Watch Week so special?

Because it wasn’t just about selling watches. It was about telling stories through style, guiding each visitor to the model that not only fits their wrist, but also their character, passions, and pace of life.

• From Philipp Plein’s bold and edgy design,
• to Ball’s technical precision,
• to G-Shock’s tactical toughness,
• and the functional elegance of Herbelin or Mondaine.

All of it within a warm, guided environment designed for discovery—at your own pace and with no pressure—to explore what modern watchmaking has to offer.

What’s next?

Iguana Watch Week is here to stay. And if you thought this edition was exciting, just wait for what’s coming. We’re already working to make the next experience even better than before.

Want to be part of the journey from day one?

Subscribe to the Watch Week newsletter and don’t miss the next edition.

If you have any questions or need assistance, don’t hesitate to reach out to our team—we’ll be happy to help!