In a world increasingly aware of environmental impact, Citizen's ECO-DRIVE technology has become a standard for sustainable watchmaking. Can you imagine a watch that charges itself with solar energy instead of relying on conventional batteries? With ECO-DRIVE, that vision becomes a reality.

ECO-DRIVE: Everything you need to know

In the 1970s, the quartz crisis occurred, a movement that popularized the use of quartz watches. It was during this time that Citizen decided to find an alternative that would eliminate the need for periodic battery changes: solar power.

From the search for clean and sustainable energy, ECO-DRIVE technology was born, a system that consists of a solar cell on the dial that converts light into electricity.

Citizen OF

HOW DOES IT WORK?

Eco-Drive is powered by a single source: light. Any light, not just sunlight, but also light from cloudy days or even artificial light.

Eco-Drive converts light into electrical energy that is stored in a rechargeable cell, which powers the motor, gears, and hands of the watch. Eco-Drive utilizes different solar cells for different models to increase the range of designs available.

Eco-Drive

As the name suggests, this is the most commonly used light cell in our watches. It is located just below the dial. Due to its excellent power generation capability, it is used in many models with advanced functions.

Eco-Drive Ring

This ring-shaped light cell is placed above the dial, surrounding it. With an Eco-Drive ring cell, it is not necessary for the dial to be translucent, allowing for greater freedom in dial design.

Citizen Promaster Orca

With a single full charge, a watch can operate for over 6 months, even if stored in darkness, so you will never have to change the battery.

Citizen ECO-DRIVE is much more than just a technology; it is a movement towards sustainability and environmental responsibility. Join the revolution by choosing your next watch. Make a difference in the world and leave a positive legacy for future generations.